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ICICI Bank DSA Franchise or Direct Selling Agent Review – Cost, Commission, Returns & more

The ICICI Bank DSA program is a premier choice for professionals looking to partner with one of India’s most innovative private sector banks.

By securing an ICICI Bank DSA Franchise, partners can offer a comprehensive portfolio of financial products, including personal loans, home loans, business credits, and credit cards.

ICICI Bank DSA FranchiseThe ICICI Bank Franchise stands out for its digital-first infrastructure, providing DSAs with real-time tracking tools and robust backend support.

Commissions are highly competitive, typically ranging from 0.2% for home loans to 2.5% for unsecured business loans.

With zero upfront investment required and extensive training provided, this franchise model offers a scalable path to high monthly earnings for financial consultants and entrepreneurs.


ICICI Bank DSA Franchise Business Opportunnity – Snapshot

Line of Business DSA (Direct Selling Agent)
Unit / Shop Area 150 – 200 Sq. Ft.
Commission% / Revenue Sharing 0.2% – 2.5% of Loan value
Total Investment Rs.26000 – Rs.61000
ROI Timeframe 3 to 6 Month

What do you know about ICICI Bank Direct Selling Agent Business?

About the Brand
Industry Finance & Money
Business Line DSA (Direct Selling Agent)
Organization Type Public
Head Office Mumbai, Maharashtra
Founder Sandeep Bakhshi (MD & CEO)
Founded In (year) Wednesday, January 5, 1955
No. of DSA’s NA
Master Franchise Model NA
DSA Tenure Lifetime
DSA Location All over India
Business Set-Up Time 1 Month
DSA Commencement Year 2005

How much does ICICI Bank Franchise Cost?

Investment by DSA
DSA Fees Upto Rs.1000
Infrastructure Investment Rs.25,000 – Rs.60,000 (Optional)

What is ICICI Bank DSA Commission?

Commission% / Revenue Sharing
Home Loan Commission 0.2% – 0.4% of Loan value
Personal Loan Commission 1% – 2% of Loan value
Auto Loan Commission 1.25% – 1.5% of Loan value
Business Loan Commission 2% – 2.5% of Loan Value
Credit Card Rs.800 to Rs.1500 per Card

How much you can earn from ICICI Bank DSA Business?

Monthly Revenue
Home Loan Amount 11,500,000
Personal Loan Amount 3,200,000
Credit Card Clients 5
Home Loan Commission 46,000
Personal Loan Commission 64,000
Credit Card Commission 7,500
DSA’s Income 117,500
Total Expences 60,000
DSA’s Net Profit 57,500
Net Profit Margin 0.391%

How much time does it take for ICICI Bank Partner to breakeven?

ROI Timeframe / Breakeven Time
In Months 3 to 6 Month


How to access ICICI Bank DSA Franchise Dashboard?

DSA Dashboard Access
ICICI Bank DSA Dashboard Dashboard Link

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What is the ICICI Bank Partner Program Infrastructure requirement?

Infrastructure Required
Area in Sq. Ft. 150 – 200 Sq. Ft.
No. of Employees Minimum 1
Reception Optional
Managers Cabin Optional
Mobile or Telephones Compulsory
Call Recording Optional
Laptops or Computers Compulsory
CCTV Compulsory

What is the extent of Support provided to ICICI Bank DSA Franchise?

Support from Brand
Offers Available
Client Interaction Training Available
Relationship Manager Support Available
Back-Office Support Available
Marketing Support Partially Available
Business Management Software NA
Website Support NA
Operation Manual Available
Training Manual Available

What kind of Marketing Support is provided to ICICI Bank DSA?

Marketing Support by Brand
Unit Interior & Exterior Ads Available
Local Advertisement Available
Digital Marketing Available
Television Advertisement NA
Prints Advertisement NA
Events/Seminars NA

Does ICICI Bank Frachise Business offers training?

Training by Brand
Product Information Training Provided
Sales Training Provided
Service Training Provided
Recovery Training Provided

What are the Products & Services provided to ICICI Bank DSA Partner?

Products / Service Offerings
Home Loan Interest Available
Automobile Loan Interest Available
Gold Loan Interest Available
Education Loan Interest Available
Personal Loan Interest Available
Business Loan Interest Available
Credit Card Interest Available

What is the Eligibility Criteria to Become ICICI Bank DSA Partner?

DSA Qualification
Age 18+
Nationality Indian
Academic Qualification 10+, Graduate Preferred
High CIBIL Score Compulsory
Business Experience Optional

Which documents are required to become ICICI Bank DSA?

Documents Required
DSA Agreement Compulsory
Identity Proof – Aadhaar Compulsory
Address Proof – Aadhaar / Rental Agreement Compulsory
PAN Compulsory
Passport Size Photo Compulsory
Bank Account Details Compulsory
Bank Cancelled Cheque Compulsory
GST Registration Certificate Compulsory
Latest ITR or Form16 Compulsory

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