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PNB DSA Franchise or Direct Selling Agent Review – Cost, Commission, Returns & more

Becoming a PNB DSA (Direct Selling Agent) offers a premier opportunity to partner with Punjab National Bank, one of India’s largest public sector lenders.

By joining the PNB DSA Franchise, individuals and firms act as vital links in sourcing retail and MSME loan products, including home, vehicle, and personal loans.

Punjab National Bank DSA FranchiseThis PNB Franchise model is highly rewarding, offering attractive commissions—often ranging from 0.2% to 2.25%—depending on the loan category and disbursal value.

Partners benefit from PNB’s massive brand recall and extensive digital support via the PNB One app.

This role is ideal for financial experts who want to facilitate seamless documentation and contribute to India’s growing credit ecosystem.


PNB DSA Franchise Business Opportunnity – Snapshot

Line of Business DSA (Direct Selling Agent)
Unit / Shop Area 110 – 170 Sq. Ft.
Commission% / Revenue Sharing 0.2% – 2.25% of Loan value
Total Investment Rs.36000 – Rs.61000
ROI Timeframe 3 to 6 Month

What do you know about PNB Direct Selling Agent Business?

About the Brand
Industry Finance & Money
Business Line DSA (Direct Selling Agent)
Organization Type Public
Head Office Delhi
Founder Dyal Singh Majithia, Lala Lajpat Rai
Founded In (year) 19 May 1894
No. of DSA’s NA
Master Franchise Model NA
DSA Tenure Lifetime
DSA Location All over India
Business Set-Up Time 1 Month
DSA Commencement Year 2005

How much does PNB Franchise Cost?

Investment by DSA
DSA Fees Upto Rs.1000
Infrastructure Investment Rs.35,000 – Rs.60,000 (Optional)

What is PNB DSA Commission?

Commission% / Revenue Sharing
Home Loan Commission 0.2% – 0.3% of Loan value
Personal Loan Commission 1% – 2% of Loan value
Auto Loan Commission 1.25% – 1.5% of Loan value
Business Loan Commission 2% – 2.25% of Loan Value
Credit Card Rs.500 to Rs.1500 per Card

How much you can earn from PNB DSA Business?

Monthly Revenue
Home Loan Amount 11,000,000
Personal Loan Amount 3,300,000
Credit Card Clients 5
Home Loan Commission 33,000
Personal Loan Commission 66,000
Credit Card Commission 7,500
DSA’s Income 106,500
Total Expences 60,000
DSA’s Net Profit 46,500
Net Profit Margin 0.325%

How much time does it take for PNB Partner to breakeven?

ROI Timeframe / Breakeven Time
In Months 3 to 6 Month


How to access PNB DSA Franchise Dashboard?

DSA Dashboard Access
PNB DSA Dashboard NA

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What is the PNB Partner Program Infrastructure requirement?

Infrastructure Required
Area in Sq. Ft. 110 – 170 Sq. Ft.
No. of Employees Minimum 1
Reception Optional
Managers Cabin Optional
Mobile or Telephones Compulsory
Call Recording Optional
Laptops or Computers Compulsory
CCTV Optional

What is the extent of Support provided to PNB DSA Franchise?

Support from Brand
Offers Available
Client Interaction Training Available
Relationship Manager Support Available
Back-Office Support NA
Marketing Support Partially Available
Business Management Software NA
Website Support NA
Operation Manual Available
Training Manual Available

What kind of Marketing Support is provided to PNB DSA?

Marketing Support by Brand
Unit Interior & Exterior Ads Available
Local Advertisement Available
Digital Marketing Available
Television Advertisement NA
Prints Advertisement NA
Events/Seminars NA

Does PNB Frachise Business offers training?

Training by Brand
Product Information Training Provided
Sales Training Provided
Service Training Provided
Recovery Training Provided

What are the Products & Services provided to PNB DSA Partner?

Products / Service Offerings
Home Loan Interest Available
Automobile Loan Interest Available
Gold Loan Interest Available
Education Loan Interest Available
Personal Loan Interest Available
Business Loan Interest Available
Credit Card Interest Available

What is the Eligibility Criteria to Become PNB DSA Partner?

DSA Qualification
Age 18+
Nationality Indian
Academic Qualification 10+, Graduate Preferred
High CIBIL Score Compulsory
Business Experience Optional

Which documents are required to become PNB DSA?

Documents Required
DSA Agreement Compulsory
Identity Proof – Aadhaar Compulsory
Address Proof – Aadhaar / Rental Agreement Compulsory
PAN Compulsory
Passport Size Photo Compulsory
Bank Account Details Compulsory
Bank Cancelled Cheque Compulsory
GST Registration Certificate Compulsory
Latest ITR or Form16 Compulsory

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