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Sundaram Finance DSA Franchise or Direct Selling Agent Review – Cost, Commission, Returns & more

Becoming a Sundaram Finance DSA is a prestigious opportunity to partner with one of India’s most trusted non-banking financial companies.

As a participant in the Sundaram Finance DSA Franchise program, you gain the ability to distribute a wide array of financial products, including commercial vehicle loans, car finance, and SME equipment loans.

Sundaram Finance DSA FranchiseThe Sundaram Finance Franchise model is built on the “Sundaram Way,” emphasizing ethics and customer-centric service.

Partners benefit from competitive commission structures, typically ranging from 0.4% to 2.9%, and extensive training support.

This role allows entrepreneurs to leverage a century-old legacy of trust to build a sustainable, high-growth business in the financial sector.


Sundaram Finance DSA Franchise Business Opportunnity – Snapshot

Line of Business DSA (Direct Selling Agent)
Unit / Shop Area 110 – 200 Sq. Ft.
Commission% / Revenue Sharing 0.4% – 2.9% of Loan value
Total Investment Rs.28000 – Rs.53000
ROI Timeframe 3 to 6 Month

What do you know about Sundaram Finance Direct Selling Agent Business?

About the Brand
Industry Finance & Money
Business Line DSA (Direct Selling Agent)
Organization Type Public
Head Office Chennai, Tamil Nadu
Founder T.S.Santhanam
Founded In (year) 1954; 70 years ago
No. of DSA’s NA
Master Franchise Model NA
DSA Tenure Lifetime
DSA Location All over India
Business Set-Up Time 1 Month
DSA Commencement Year 2012

How much does Sundaram Finance Franchise Cost?

Investment by DSA
DSA Fees Upto Rs.3000
Infrastructure Investment Rs.25,000 – Rs.50,000 (Optional)

What is Sundaram Finance DSA Commission?

Commission% / Revenue Sharing
Home Loan Commission 0.4% – 0.7% of Loan value
Personal Loan Commission 2.15% – 2.9% of Loan value
Auto Loan Commission 1.75% – 2.2% of Loan value
Business Loan Commission 2.5% – 2.9% of Loan Value
Credit Card NA

How much you can earn from Sundaram Finance DSA Business?

Monthly Revenue
Home Loan Amount 5,000,000
Personal Loan Amount 2,000,000
Credit Card Clients NA
Home Loan Commission 35,000
Personal Loan Commission 58,000
Credit Card Commission NA
DSA’s Income 93,000
Total Expences 50,000
DSA’s Net Profit 43,000
Net Profit Margin 0.614%

How much time does it take for Sundaram Finance Partner to breakeven?

ROI Timeframe / Breakeven Time
In Months 3 to 6 Month


How to access Sundaram Finance DSA Franchise Dashboard?

DSA Dashboard Access
Sundaram Finance DSA Dashboard NA

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What is the Sundaram Finance Partner Program Infrastructure requirement?

Infrastructure Required
Area in Sq. Ft. 110 – 200 Sq. Ft.
No. of Employees Minimum 1
Reception Optional
Managers Cabin Optional
Mobile or Telephones Compulsory
Call Recording Optional
Laptops or Computers Compulsory
CCTV Optional

What is the extent of Support provided to Sundaram Finance DSA Franchise?

Support from Brand
Offers Available
Client Interaction Training Available
Relationship Manager Support Available
Back-Office Support NA
Marketing Support Partially Available
Business Management Software NA
Website Support NA
Operation Manual Available
Training Manual Available

What kind of Marketing Support is provided to Sundaram Finance DSA?

Marketing Support by Brand
Unit Interior & Exterior Ads Available
Local Advertisement Available
Digital Marketing Available
Television Advertisement NA
Prints Advertisement NA
Events/Seminars NA

Does Sundaram Finance Frachise Business offers training?

Training by Brand
Product Information Training Provided
Sales Training Provided
Service Training Provided
Recovery Training Provided

What are the Products & Services provided to Sundaram Finance DSA Partner?

Products / Service Offerings
Home Loan Interest Available
Automobile Loan Interest Available
Gold Loan Interest Available
Education Loan Interest Available
Personal Loan Interest Available
Business Loan Interest Available
Credit Card Interest Not Available

What is the Eligibility Criteria to Become Sundaram Finance DSA Partner?

DSA Qualification
Age 18+
Nationality Indian
Academic Qualification 10+, Graduate Preferred
High CIBIL Score Compulsory
Business Experience Optional

Which documents are required to become Sundaram Finance DSA?

Documents Required
DSA Agreement Compulsory
Identity Proof – Aadhaar Compulsory
Address Proof – Aadhaar / Rental Agreement Compulsory
PAN Compulsory
Passport Size Photo Compulsory
Bank Account Details Compulsory
Bank Cancelled Cheque Compulsory
GST Registration Certificate Compulsory
Latest ITR or Form16 Compulsory

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